He obtained his Bachelor of Science (Honours) in Sociology from the London School of Economics and Political Science, United Kingdom in July 2003. He subsequently obtained his Master of Science in Comparative Politics (Empire) from the London School of Economics and Political Science, United Kingdom in November 2004.

He commenced his career in political science and sociology in the UK House of Commons/Lower House of Parliament of the United Kingdom in 2004 as a Parliamentary Researcher before moving to Washington, D.C., United States of America in 2005 to join the World Bank as a Public Sector Consultant.

Upon returning to Malaysia, he worked at the United Nations Development Programme in 2006 as a Governance Consultant. In 2007, he joined the KRA Group as a Political Researcher before becoming a Research Fellow at the Lee Kuan Yew School of Public Policy at the National University of Singapore.

In 2006, he co-founded a Malaysia Think Tank which, in 2010, evolved into Institute of Democracy and Economic Affairs (IDEAS). He also serves as advisor/patron to numerous educational and cultural organisations.

As an Eisenhower Fellow, he has been selected for various leadership programmes by the Governments of Australia, France and the European Union. He is a Trustee of Yayasan Munarah, Yayasan Chow Kit, IDEAS Autism Centre, Chopin Society of Malaysia, Jeffrey Cheah Foundation and Genovasi Foundation.

Tunku Zain Al-‘Abidin is currently the Independent Non-Executive Chairman of Omesti Berhad, a company listed on the Main Market of Bursa Securities as well as an Independent Non-Executive Director of Deutsche Bank (Malaysia) Berhad.

He was appointed to our Board on 3 September 2024.

He obtained his Bachelor of Commerce (Honours in Business Administration) from University of Windsor, Canada in October 1983.

He commenced his career in Mulpha International Berhad as a Sales Executive in 1984 where he was responsible for the sales of office equipment. He left Mulpha International Berhad in 1988 and joined Rank Xerox Ltd. (now known as FUJIFILM Business Innovation Asia Pacific Pte. Ltd.) as a Key Accounts Executive where he was primarily responsible for the sales of office equipment. He resigned in 1992.

In early 1993, he joined North West Enterprise as an Operations Manager and was subsequently promoted to General Manager in 1995, where he was primarily responsible for overseeing day-to-day operational processes, coordinating production and distribution activities. His role included supervising operational teams, ensuring compliance with internal standards and supporting the management in strategic planning for business expansion. In 2019, he gradually assumed the responsibility for overseeing the overall business operations, including providing strategic direction, managing key operational matters and supporting North West Enterprise’s expansion initiatives from his elder brothers, Tan Swee Huat and Tan Cheon Huat, as part of the family succession plan, and in 2025, he assumed full responsibility in the company as they transitioned towards retirement.

In October 1995, he was appointed as a director of M-Plan, a position he continues to hold. In this role, he oversees the overall operations of M-Plan, including product development, supply chain management, sales performance and distributor engagement. He is also responsible for guiding M-Plan’s commercial strategies, strengthening its market presence, and ensuring alignment with the Group’s business objectives.

In August 2022, he was appointed as a director of NWE Biotech, followed by his appointments as a director of NWE Nutra in May 2024 and North West Enterprise in February 2025. Across these subsidiaries, he plays an active leadership role in supervising operational performance, driving process efficiencies, and ensuring consistent execution of our Group’s strategic direction.

At present, he serves as our Group Managing Director, where he continues to lead the overall business development and sales and marketing functions of our Group. He is responsible for charting the Group’s strategic growth plans, overseeing the performance of our Group, guiding new product initiatives, and strengthening our Group’s position in the health food and personal care industry.

He was appointed to our Board on 11 March 2025.

He obtained his Bachelor of Science (Honours) in Chemical Engineering from Iowa State University, United States of America in December 2008.

Upon his graduation, he joined North West Enterprise as a Sales Executive and Lab Assistant in March 2009, where he was responsible for managing business-to-business sales and hotel procurement operations, ensuring effective negotiation, optimal product placement and client satisfaction. He also assisted in the research and development department in product formulation, testing, trial batching and quality evaluation. 

In January 2015, he was promoted to Operations Manager of North West Enterprise, where he was responsible for overseeing operational processes across the production line, warehousing and logistics functions, led internal improvements in allergen control, hygiene protocols, and standardisation of standard operating procedures and supported regulatory audits. Subsequently, in January 2017, he was promoted to Chief Operation Officer of North West Enterprise and appointed as its director in February 2025.

In addition, he was appointed as directors of M-Plan and NWE Biotech in February 2025 and August 2025, respectively. His appointments as a director in these subsidiaries form part of the family’s succession plan where he is tasked with assisting Tan Hong Huat in assuming executive roles and more responsibilities within the Group, which were previously undertaken by Tan Swee Huat and Tan Cheon Huat as they transitioned towards retirement.

On 11 March 2025, he was appointed as our Executive Director, responsible for overseeing the overall operations of our Group, encompassing all key functional areas including manufacturing, warehousing, procurement, quality assurance, sales, research and development, human resources and finance. He is also responsible for ensuring operational efficiency, maintaining quality standards, optimising resource allocation and supporting our Group’s strategic objectives and business growth.

Independent Non-Executive Director and the Chairperson of the Remuneration Committee. He is also a member of the Nomination Committee and Audit and Risk Management Committee. He was appointed to our Board on 6 March 2026.

He obtained his Bachelor of Economics (Honours) in Economic Analysis and Public Policy from Universiti Kebangsaan Malaysia in August 1984 and his Bachelor of Laws (Honours) from Aberystwyth University, United Kingdom, in July 1991. Subsequently, he obtained the Certificate in Legal Practice in August 1992 while studying part-time. In December 1993, he was admitted to the Malaysian Bar as an Advocate and Solicitor.

In 1984, Dato’ Yeow commenced his career as a trainee officer with Malayan Banking Berhad (“Maybank”) at the Gombak branch, Selangor, and was subsequently transferred to corporate planning department as a Senior Credit Review Officer in 1986. In 1989, Dato’ Yeow took a sabbatical to pursue his law degree at Aberystwyth University, United Kingdom and re-joined Maybank in 1991 as a Senior Legal Officer where he was responsible for all banking legal matters.

In March 1993, Dato’ Yeow left Maybank to join Nik Saghir Ismail for his pupillage and was called to the Malaysian Bar as an Advocate and Solicitor in December 1993. He joined Ismail Sabri & Wee in January 1994 as a partner to head the firm’s conveyancing and commercial department. He left Ismail Sabri & Wee in April 1994 and co-founded Yeow & Salleh in May 1994, where he currently holds the position of managing partner, specialising in banking and commercial legal matters.

He has been appointed to serve as the legal advisor for the Yeow See Association in Malacca since 2015. He has also previously served as a member of the advocates and solicitors disciplinary committee and the conveyancing practice committee of the Bar Council Malaysia between 2013 and 2016, as well as the legal advisor for the Society of Interpreters of the Deaf in Selangor and Wilayah Persekutuan in since 2010.

Dato’ Yeow has been actively involved in the Lions Club of Kuala Lumpur Central, a voluntary service organisation committed to humanitarian service, since 1994. In 2011, Dato’ Yeow initiated the formation of the Lions Education Foundation, a foundation which provides financial assistance to students with average academic results to pursue their tertiary education. He is also involved in other charitable foundations namely, 1MCA Medical Foundation, which provides financial assistance to individuals who require medical treatments and the Star Foundation, dedicated to providing funds for social causes, supporting research and initiatives in education, environmental sustainability, and social welfare.

He also sits on the board of directors of the Lions Education Foundation since 2011, 1MCA Medical Foundation since 2021, the Star Foundation since 2021, University Kebangsaan Malaysia since 2019 and TARC Education Foundation since 2025.

Dato’ Yeow is currently the Independent Non-Executive Chairman of Senheng New Retail Berhad, a company listed on the Main Market of Bursa Securities.

Independent Non-Executive Director and the Chairperson of the Audit and Risk Management Committee. She is also a member of the Remuneration Committee and Nomination Committee. She was appointed to our Board on 6 March 2026.

She obtained her London Chamber of Commerce and Industry Diploma in Accounting and Computing from Systematic Computer Centre in April 1996. In November 2000, she completed the Certified Accounting Technician qualification exam with the Association of Chartered Certified Accountants (“ACCA”). She went on to complete her ACCA qualification exam in December 2003 and became a member of the ACCA in April 2004 (a membership she has cease to hold). She is also a Chartered Accountant of the Malaysian Institute of Accountants since October 2004.

She started her career in June 1996 as an Account Junior in Business Administration Sdn Bhd. She was responsible for handling basic double entries in preparation of financial accounts for small medium enterprises and private limited companies across various industries, assisting with tax computations, preparing audit schedules, and managing payroll, ensuring compliance with statutory requirements. She left Business Administration Sdn Bhd as an Account Senior in March 2001.

In April 2001, she joined Yee Choon Kong & Co as an Audit Junior where she was responsible for assisting in the finalisation of audits which includes the review of accounting systems and internal control. She was later promoted to Audit Senior in March 2004 and became a team leader responsible for monitoring group affairs, time sheets and job progress.

She left Yee Choon Kong & Co in November 2004 to join Esota Electronic Sdn Bhd as an Accountant, where she handled the company’s accounting records, preparation of annual budget and forecasts, and dealing with tax related matters. She left in June 2006 to join YL Lew & Associates as an Audit Manager in August 2006 where she was responsible for the review of audit work, including reviewing of accounting systems and internal control. She left YL Lew & Associates in August 2011.

In September 2011, she joined SJ Grant Thornton (currently known as Grant Thornton Malaysia PLT) as an Audit Assistant Manager where she was involved in various audit assignments of private and public listed companies. In May 2014, she left SJ Grant Thornton to rejoin YL Lew & Associates as an Audit Manager where she held the same responsibilities as when she was employed with the firm previously.

In September 2014, she registered MYY Advisory Services as a sole proprietor for the provision of business advisory services including general management and business support services. This business has since been dissolved in July 2025.

In February 2022, she left YL Lew & Associates to join another audit firm, namely CHSS in March 2022 as an Audit Manager, a position she currently holds, where she leads and manages a team to perform audit assignments as well as preparing tax computation and tax planning for clients.

Independent Non-Executive Director and the Chairperson of the Nomination Committee. She is also a member of the Remuneration Committee and Audit and Risk Management Committee. She was appointed to our Board on 6 March 2026.

She obtained a Bachelor of Applied Science (Industrial Chemistry) from Universiti Sains Malaysia in August 1994. She furthered her studies and obtained a Master of Science in Pharmacy from Universiti Sains Malaysia in July 2000. She subsequently obtained a PhD in Pharmaceutical Chemistry from Universiti Sains Malaysia in August 2004.

She obtained a Bachelor of Applied Science (Industrial Chemistry) from Universiti Sains Malaysia in August 1994. She furthered her studies and obtained a Master of Science in Pharmacy from Universiti Sains Malaysia in July 2000. She subsequently obtained a PhD in Pharmaceutical Chemistry from Universiti Sains Malaysia in August 2004.

Upon obtaining her PhD in Pharmaceutical Chemistry in August 2004, Dr Choo joined the Department of Pharmaceutical Chemistry at the Faculty of Pharmacy, Universiti Teknologi MARA in January 2005 as a lecturer, a position she continues to hold to this day where she has led research and postgraduate supervision in bioactive compounds, nutraceutical standardisation and analytical chemistry.